INCREASED RECRUITMENT BY 200%
15+ PIECES OF VIDEO CONTENT
100K+ VIEWS
GREW AWARENESS
TARGETED ADS
INCREASED RECRUITMENT BY 200%
15+ PIECES OF VIDEO CONTENT
100K+ VIEWS
GREW AWARENESS
TARGETED ADS

AKRON FIRE DEPT.

We worked with the AFD to create a holistic marketing strategy based on around video content. We strategized to target content to relevant audiences and achieved amazing success.

TRAINING EPISODE 03

TRAINING EPISODE 02

DIGITAL AD

SOCIAL MEDIA TESTIMONIAL 01

SOCIAL MEDIA TESTIMONIAL 02

WHAT WE DO

Creative Over Ad Spend

With very little ad spend available but tons of opportunity for great content, we based a comprehensive marketing strategy around creating shareable content.

Here's what we did

01

Content Strategy

We worked with the Akron Fire Department to identify opportunities to capture compelling, viral content.

02

Production

We embedded in the 15-week cadet training program, with shoot starts before the crack of dawn becoming a normal fixture. Captured hundreds of hours of doc-style footage.

03

Social Media Marketing

We developed a multifaceted social media marketing campaign targeting different demographics with tailored content delivery.

And here's what happened

200% IMPROVEMENT

100K+ IMPRESSIONS

GROW AWARENESS

NEW CADETS

LET'S TALK