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DIGITAL AD
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With very little ad spend available but tons of opportunity for great content, we based a comprehensive marketing strategy around creating shareable content.
Here's what we did
We worked with the Akron Fire Department to identify opportunities to capture compelling, viral content.
We embedded in the 15-week cadet training program, with shoot starts before the crack of dawn becoming a normal fixture. Captured hundreds of hours of doc-style footage.
We developed a multifaceted social media marketing campaign targeting different demographics with tailored content delivery.
And here's what happened
200% IMPROVEMENT
100K+ IMPRESSIONS
GROW AWARENESS
NEW CADETS